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POINT18

Selected Strategy & Creative Work

Creative marketing that connects all the points.

01

@ms.brows_bs

Beauty · Brows

Services:

Social Media · Branding · Content Creation

The Challenge

Build a recognizable beauty brand with a strong visual identity while making the content feel modern, feminine, and approachable.

The Strategy

We focused on creating a consistent visual language that positioned the brand as professional while keeping the content engaging and social-first.

  • Strong and recognizable branding
  • Service-focused content
  • Before & after transformations
  • Educational beauty content
  • Promotional content
  • Consistent social media aesthetic

Creative Direction

Clean, feminine, modern, and beauty-focused — designed to make the work itself the main attraction.

Objective

Increase brand recognition, showcase expertise, and turn social media into a digital portfolio that encourages potential clients to book.

02

@essenciabyvivian

Hair & Beauty

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Essencia Logo Design Logo Design by Point18
Services:

Social Media · Content Strategy · Promotions · Branding · Logo Design

The Challenge

Create a stronger digital presence for an established salon while communicating expertise, quality, and the experience behind each service.

The Strategy

We built content around three main pillars:

SHOWCASE

Transformations, color work, treatments, and finished looks.

EDUCATE

Hair care, treatments, professional advice, and explaining services in an accessible way.

CONVERT

Promotions, seasonal campaigns, service highlights, and clear booking calls-to-action.

Creative Direction

Luxury-inspired but approachable. Clean visuals, sophisticated messaging, and content designed to make the salon feel current without losing its professional identity.

Objective

Strengthen the brand, increase service awareness, attract new clients, and turn Instagram into an extension of the salon experience.

03

@acsh_miami

Veterinary · Medical

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ACSH Miami Logo Design Logo Design by Point18
Services:

Social Media · Educational Content · Promotions · Brand Communication · Logo Design

The Challenge

Translate complex veterinary services into content that pet owners can understand, trust, and engage with.

The Strategy

We positioned social media as both an educational platform and a communication tool.

  • Veterinary education
  • Procedures & advanced services
  • Preventive care
  • Pet owner education
  • Promotions
  • Behind-the-scenes content
  • Community communication

Creative Direction

Professional and trustworthy while remaining approachable and social-first.

Objective

Build trust with pet owners, communicate the clinic’s expertise, educate the audience, and increase awareness of available services.

04

@doralwelfareanimalhospital

Veterinary · Community Care

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Services:

Social Media · Marketing · Educational Content · Promotions

The Challenge

Create content that communicates veterinary care in a way that feels informative, accessible, and community-oriented.

The Strategy

We balanced educational content with promotional and service-driven messaging.

  • Preventive care
  • Pet health education
  • Promotions
  • Veterinary services
  • Awareness campaigns
  • Client communication

Creative Direction

Warm, informative, professional, and easy to understand.

Objective

Strengthen the hospital’s online presence, educate pet owners, promote services, and create stronger communication with the local pet community.

05

CROISA

Digital · Technology

Croisa Logo Design Logo Design by Point18
Services:

Social Media · Marketing · Digital Content · Logo Design

The Challenge

Communicate a digital product in a way that feels simple, modern, and relevant rather than overly technical.

The Strategy

We focused on translating the product’s value into clear, visually engaging content.

  • Product awareness
  • Educational content
  • Digital communication
  • Brand consistency
  • Social media storytelling
  • Promotional content

Creative Direction

Modern, digital-first, clean, and easy to understand.

Objective

Make the product easier to understand, strengthen its digital identity, and communicate its value through social content.

THE POINT18 APPROACH

01

Understand

The brand, audience, goals, and competitive space.

02

Strategize

Define the content pillars, messaging, and direction.

03

Create

Turn the strategy into visuals, campaigns, and content.

04

Connect

Make every piece of communication feel like part of the same brand.

05

Optimize

Learn from performance and continuously improve the strategy.

Because good marketing isn’t just about looking good. It’s about making the right people stop, connect, and take action.

POINT18

Social. Strategy. Branding. Content.

Connecting all the points.